Kennedy Global partners with leading international brands on proven strategies for aligning an organization behind its customer promise. Our work often spans multiple departments in large, global organizations including leadership, marketing, brand, human resources, learning and development, communication, sales and operations.
Our team is adept at quickly immersing in our client’s business, culture and industry so that we can provide sound, proven strategic counsel and direction. Our work has included brand launches, hiring and onboarding, cultural change, company reorganizations, leadership development, employee experience including employment brand and employee value proposition, integration of new technology platforms, customer experience, and sales strategies.
We've helped clients in many diverse industries align their organizations behind their brand promise. Some of our more notable clients over the years are pictured below.
Read about some of our projects...
Due to the confidential nature of the business strategies and programs we develop for clients, we're not including client names in these case studies. To find out more specific details about our work, let's set up a time to talk.
Global Communication Strategy Supports Launch of a New Technology Platform
An internationally recognized manufacturer and retailer of athletic shoes and apparel needed a comprehensive communication strategy and tools to support the global launch of a new technology platform. The launch would impact more than 6,000 managers across the globe by changing the way they handled human resources tasks for their teams. The managers needed to understand the business rationale for the change and the tactical details of new processes and procedures that would affect their accountabilities... Learn More
New Business Strategy Focuses a Leading Eyewear Retailer on Success
The largest retailer of eyewear in North America needed to align the company behind a newly refocused business strategy that would impact every level of the organization. Employees needed to understand the rationale for the transition and what it meant for their roles and accountabilities. Kennedy Communications collaborated with company’s leaders as they fine-tuned the business strategy. We provided a fresh, external perspective... Learn More
A Renewed Brand Prompts a Change in Service Approach
An international retailer of office supplies was re-branding a division of their organization that targeted small and medium sized businesses in 18 countries all over Europe. Along with the re-brand came a change in how associates would provide service to customers, shifting from being an order-taker to a solution provider. Kennedy Communications began the project with a strategic development process that defined key messages, communication channels, and engagement opportunities. Then we created a brand ambassador program... Learn More
Brand Transition Calls for Cultural Alignment for Healthcare Provider
A major healthcare organization needed a way to support the transition to a unified system brand while aligning culture across multiple hospitals and facilities. The solution needed to work in a variety of settings – from a busy emergency department in a major metropolitan city to a physician’s office in a small, semi-rural town... Learn More