Aligning Your Organization Behind Your Signature Customer Experience
When you order your favorite Starbucks beverage from an app, then arrive at the store a few minutes later to find your beverage waiting for you and already paid for, you are experiencing a signature customer experience.
When you visit a Cartier boutique and are invited to sit at a private desk to view a piece of jewelry, while being offered tea served in a beautiful cup accompanied by a fine chocolate, you are experiencing a signature customer experience.
When you visit a Sunglass Hut and are invited to try on any pair as the sales associate personally polishes the pair you select before handing it to you, you are experiencing a signature customer experience.
Businesses of all types are focusing on designing and implementing signature customer experiences. You might hear them referred to by other names, such as service models or branded experiences, but the goal is usually the same: to define a customer experience that is specific to the brand and highlights the unique positioning of that brand, while driving improved short and long-term sales results.
Read the rest of the paper by filling out the form below. Or contact us if you'd like to set up a time to talk.