Marketing creates compelling messages, visuals and stories that differentiate the brand. This is where an expectation is set, and the promise is delivered to customers and prospects.
The success of these efforts relies on a consistent understanding of the brand promise across the organization. Alignment begins to take shape when employees can articulate the brand promise and connect it to their role.
If you’d like to explore how to get this started in your organization, let’s set up a time to talk.
Read more about how marketing can ignite a brand promise:
- Position Paper: Aligning Your Organization Behind Your Signature Customer Experience
- What makes your business so special?
- Marketing vs. Service: Bridging the Gap
- For more articles and position papers, click here.