Guiding your organization through a transition starts with an intentionally crafted strategy that aligns leaders and employees behind a unified commitment to deliver the brand promise. Whether it’s a major company-wide transition or a focused initiative that only impacts specific teams and functions, every step can be intentionally planned to empower delivery of your brand promise.
The consulting team at Kennedy Global will partner with you to establish objectives and drivers to guide the initiative and then work beside you through development, socialization, research, education and preparation for launch. Depending on the level of support you desire, our team can work as an extension of your internal team. We are adept at quickly immersing ourselves in an organization, allowing us to provide sound recommendations based on your specific business challenges, the competitive environment, the organizational structure and culture, the strengths of key players and the overall mission and vision.
A consulting engagement can be short-term to address a specific business challenge or longer term to support a broader, company-wide shift or transition. Our team can craft the ideal engagement based on your needs, timelines and budgets.
Read more about the case for igniting your brand promise:
- Position Paper: The Case for Internal-External Brand Alignment
- Blog post: The Power of the Customer Promise: Five Characteristics of Aligned Brands
- Blog post: Why Internal-External Brand Alignment is Critical in Times of Change
- Blog Post: How Leaders Can Lay the Groundwork for a Change Initiative
- For more articles and positon papers, click here.
Kennedy Global takes on a limited number of consulting engagements every year in order to fully devote our attention to the work and deliver the best results for our clients. If you would like to see if we’re a good fit for your organization, let’s set up a time to talk.