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Align your entire organization around the one thing that matters most: delivering your brand promise.

Category Archives: Change Management

Kennedy Global > News > Change Management
12Jun/18
changing employee behaviors

Changing Employee Behaviors and Beliefs to Deliver a Brand

June 12, 2018Change Management, Culture, Employee Experiencechanging employee behavior, culture, shifting beliefsAlice Wright

Our work with clients often revolves around changing employee behaviors in order to more effectively deliver a brand promise. What our clients often find surprising is that the work of shifting behaviorRead More…

09Apr/18
blend cultures during consolidations

How to Blend Cultures During Business Consolidations

April 9, 2018Change Management, Culture, Employee Experienceblend culture, business consolidation, company cultureAlice Wright

Consolidation is the reality for businesses today. In what can feel like the blink of an eye, employees often find themselves reporting to different leaders or working for an entirely different parentRead More…

05Sep/17
Brands Undergoing Change

Undergo Change without Jeopardizing the Brand Promise

September 5, 2017Change Management, Communication, Strategybrand promise, change communicationKurt Kennedy

It was President Woodrow Wilson who said, “If you want to make enemies, try and change something.” He was obviously pointing to the challenge of guiding change and transition that any business,Read More…

05Mar/17
communicating change

Communicating Change with a Message Architecture

March 5, 2017Change Management, Communicationchange communication, message architectureAlice Wright

In an earlier post, we offered guidance on how to create and structure a message architecture to support communication around a change initiative. As a follow-up, this post will give some insight onRead More…

04Mar/17
change communication best practices

Eight Best Practices for Change Communication

March 4, 2017Change Management, Communicationbest practices, change communicationAlice Wright

Change is challenging.  Humans generally resist change in favor of doing what we always do.  A change often stirs up feelings of uncertainty, insecurity and sometimes hostility. Even if the end resultRead More…

14Jul/16
Brand Communication

The Most Important Tool For Brand Communication

July 14, 2016Change Management, Communicationbrand communication, change communication, message architectureAlice Wright

Communicating in large organizations can often feel like that old game of telephone. Messages get distorted and misinterpreted as they are delivered through various channels and by an assortment of people withRead More…

04May/16

How Agile Organizations Embrace Change

May 4, 2016Change Management, CommunicationAlice Wright

Humans are wired to resist change. Generally we’d much rather maintain the status quo than undergo a change – even if it offers new opportunity and possibility. In today’s business world, changeRead More…

15Feb/16
change communication message

Creating a Message Architecture to Support Change Communication

February 15, 2016Change Management, Communicationchange communication, message architectureAlice Wright

Your company will be undergoing a transition, and you have important information to share throughout the organization. You have many layers of employees and a lot of details to communicate over theRead More…

04Dec/15

How Leaders Can Lay the Groundwork for a Change Initiative

December 4, 2015Change Management, StrategyAlice Wright

My colleagues and I have been busy the past six months working on communication and training programs to support large change initiatives for two clients. Both clients are big companies with thousandsRead More…

08Mar/15

Why Internal-External Brand Alignment is Critical in Times of Change

March 8, 2015Brand Promise, Change Management, StrategyKurt Kennedy

Moments of change and transition are common and necessary. Staying competitive and pursuing new opportunities demands that business continue to reinvent, deconstruct, update and evolve. Business change and transition can include adaptionRead More…

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