Our perspectives on igniting brand promises


How Simple and Clear is Your Brand Promise?

It’s a New Year and a renewed identity and simplified brand promise for the Kennedy Global team. In the past, we’ve described our work as Internal-External Brand Alignment or IEBA. While thatRead More...
By : Alice Wright | Jan 2, 2018

Differences Between Employee Value Proposition and Employment Brand

As part of our work with multinational companies and global brands we have seen a steady increase over the past five years in the topics of employee value proposition (EVP) and employment brand (EB).Read More...
By : Kurt Kennedy | Dec 7, 2017

Tips for Infusing a Service Model into Your Business

A signature service experience is an incredible way to build strong emotional connections with customers and increase the value and recognition of a brand. The success of that experience, however, goes farRead More...
By : Alice Wright | Dec 6, 2017

How to Communicate the Employee Value Proposition

Developing an employee value proposition (EVP) is more than simply defining a set of benefits and rewards that are part of the employee experience at your organization. Certainly, the benefits and rewardsRead More...
By : Alice Wright | Dec 5, 2017

Five Key Elements of Company Culture

Efforts to build company culture can look like many different things depending on the size and structure of the organization and available resources. Robust programs could include formal in-depth training sessions that immerseRead More...
By : Alice Wright | Nov 27, 2017

Essential Skills for Retail Hiring Managers

You’re a new manager of a specialty retail store, and one of your top performers quits unexpectedly. Suddenly you have an opening to fill or you’ll be short-staffed for the upcoming bigRead More...
By : Alice Wright | Nov 27, 2017

Three Tips for Bringing a Mission Statement to Life

Most businesses have a mission statement, yet the way it is communicated, applied, and understood in the cultures of organizations varies by many degrees. I recently had an experience that highlighted thisRead More...
By : Kurt Kennedy | Nov 21, 2017

REI Delivers Brand Promise by Closing on Black Friday

As the holiday shopping season barrels toward us, and especially Black Friday, it’s interesting to see how companies express their brand promises to customers amidst the mayhem of advertising and announcements ofRead More...
By : Alice Wright | Nov 16, 2017

Company Culture Should Be All About the Brand

It’s a common thing, when speaking with clients, for them to articulate what they see as a distinction between company culture versus brand culture. I understand what they are trying to distinguishRead More...
By : Kurt Kennedy | Sep 5, 2017
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